Driving Growth Through Digital Marketing and Social Media

Duration: 7 Days
Target Audience: Marketing managers, business owners, digital strategists, and brand managers
Certificate: Certificate of Completion in Digital Marketing and Social Media Strategy
Format: Hybrid (Online/In-Person)

Day 1: Introduction to Digital Marketing and Growth Strategies

• Objective: Understand the fundamentals of digital marketing and growth-focused strategies for business expansion.

Topics:

• Overview of Digital Marketing Channels and Ecosystems

• Growth Marketing vs. Traditional Marketing

• Identifying Business Goals and Setting Key Performance Indicators (KPIs)

• Interactive Session: Assessing current digital marketing practices within participant organizations

Learning Activities:

• Lecture: Fundamentals of digital and growth marketing

• Case Study: Companies that achieved growth through digital strategies

• Workshop: Participants evaluate current digital marketing efforts and identify growth areas

Day 2: Building a Data-Driven Digital Marketing Plan

• Objective: Learn to develop a digital marketing plan based on data analysis and audience insights.

Topics:

• Conducting Market Research and Competitor Analysis

• Identifying Target Audiences and Building Buyer Personas

• Setting Objectives, Budgeting, and Allocating Resources

• Interactive Session: Creating a digital marketing plan tailored to business goals

Learning Activities:

• Lecture: Steps for building a successful digital marketing plan

• Case Study: Organizations with effective data-driven digital strategies

• Workshop: Participants build a basic digital marketing plan for their business

Day 3: Social Media Marketing Essentials and Content Strategy

• Objective: Master social media marketing fundamentals and create a content strategy that engages audiences.

Topics:

• Overview of Major Social Media Platforms: Audience and Content Types

• Developing a Social Media Content Calendar

• Creating Shareable and Engaging Content

• Interactive Session: Designing a content calendar for a specific platform

Learning Activities:

• Lecture: Social media best practices and content creation

• Case Study: Brands with successful social media campaigns

• Workshop: Participants design a one-month content calendar for a chosen platform

Day 4: Leveraging Paid Advertising and Influencer Partnerships

• Objective: Learn the basics of digital advertising and influencer marketing to extend reach and drive engagement.

Topics:

• Types of Digital Ads: Social Media, Search, Display

• Basics of Paid Campaign Management (Bidding, Targeting, Ad Copy)

• Identifying and Partnering with Influencers

• Interactive Session: Creating a sample paid ad and influencer outreach strategy

Learning Activities:

• Lecture: Key principles of paid advertising and influencer marketing

• Case Study: Companies that achieved growth with targeted ad campaigns and influencer partnerships

• Workshop: Participants create an ad campaign and influencer partnership outline

Day 5: SEO, Content Marketing, and Blogging for Growth

• Objective: Understand the role of SEO and content marketing in driving organic traffic and growing brand awareness.

Topics:

• Basics of Search Engine Optimization (SEO): Keywords, On-Page, and Off-Page SEO

• Content Marketing Strategies for Engagement and Retention

• Creating and Managing a Blog for Long-Term Growth

• Interactive Session: Developing an SEO-optimized blog content plan

Learning Activities:

• Lecture: Fundamentals of SEO and content marketing

• Case Study: Brands that used content marketing to drive organic growth

• Workshop: Participants develop a blog plan that aligns with SEO goals

Day 6: Measuring Success and Optimizing Campaigns

• Objective: Learn techniques to measure campaign performance, analyze data, and make adjustments to optimize results.

Topics:

• Key Metrics for Digital Marketing: ROI, Engagement Rate, Conversion Rate

• Analytics Tools for Tracking Performance: Google Analytics, Social Media Insights

• Using Data to Improve Campaign Effectiveness

• Interactive Session: Creating a performance dashboard and analyzing a sample campaign

Learning Activities:

• Lecture: Overview of performance metrics and tools

• Case Study: Organizations that optimized digital campaigns for better results

• Workshop: Participants set up a digital marketing performance dashboard

Day 7: Capstone Project: Developing a Growth-Focused Digital Marketing Strategy

• Objective: Apply course learnings to develop a comprehensive digital marketing strategy that drives growth and engages target audiences.

Topics:

• Integrating Digital Marketing Channels for Maximum Impact

• Presenting Digital Marketing Strategies

• Peer Review and Feedback

• Certificate Ceremony and Key Takeaways

Learning Activities:

• Capstone Project: Participants develop and present a digital marketing strategy for a specific goal or business

• Peer Review: Teams provide feedback on each other’s strategies

• Certificate Ceremony: Award certificates of completion

Key Features of the Course:

• Expert Faculty: Taught by experienced digital marketers, content strategists, and growth hackers.

• Interactive Learning: Hands-on workshops, simulations, and real-world case studies.

• Capstone Project: Participants leave with a comprehensive digital marketing strategy ready for implementation.

• Certification: Recognized certificate of completion in digital marketing and social media strategy.

Outcome:

Participants will gain the skills to build data-driven strategies, create engaging social media content, manage paid campaigns, leverage SEO, and optimize digital marketing efforts for sustainable growth.